The Guthrie Theater is a major Minneapolis destination, cultural icon and national center for the arts and arts education. Its website needs to serve many different audiences—theatergoers young and old, subscribers, students, artists, the press, and more.
We designed and built the previous Guthrie site in 2006 and it won a W3 Design Award in 2007. By 2011, it was time to evolve the site's organization, layout and functionality to reflect newer branding and better incorporate social media, larger screen sizes and mobile devices. We also took the redesign as a chance to analyze usage patterns and conduct extensive usability testing.
Staff is particularly happy that we were able to make so many changes without altering the underlying editing processes already in place.
Launched October 2011 Visit the site