PBS
August 2009
Life (Part 2) is a PBS television series by and about the 26% of the American population who are 55 and older. Host Robert Lipsyte, an Emmy winner and former New York Times columnist, uses his tough-minded journalistic instincts, ever-ready wit, and very strong opinions to ensure that baby boomers overcome their denial and face facts: the time to do something about age-related issues is right now.
Gorton Studios worked with the staff of Life (Part 2) to design and develop a media-rich website as an online complement for the tone and content of the series. In addition to providing a blogging platform, lots of video, exclusive essays, interviews and more, the site also hooks into social media outlets like Twitter and Facebook. And, on top of it all, we built it in a way that makes it very easy for the show's producers to manage and extend as needed.
The new site is built using the Drupal framework, which makes it (to the best of our knowledge) the first Drupal website used for a PBS show. PBS has previously used Drupal in it's Engage platform and associated tools; it's great to see that they're continuing to adopt this flexible, responsive tool.
