Transit for Livable Communities
June 2009
Bike Walk Twin Cities (BWTC) is part of a federal initiative, the Non-Motorized Transportation Pilot Program to increase biking and walking, and decrease driving.
Bike Walk Twin Cities came to Gorton Studios needing to create a one-stop shop for information about Twin Cities biking & walking that played well with like-minded organizations. The site needed to be easy to administer and extend as additional activities and information became available. BWTC acts as the information and community hub for increasing biking and walking throughout the Twin Cities.
Gorton Studios designed and developed the site appeal to a broad audience and effectively expose the significant breadth and depth of the content BWTC has to share. The site, built with Drupal, also has an interesting technical feature in the homepage banner. As the weather is an important consideration for biking and walking in this region of the US, the homepage imagery and messaging are weather-aware. Different backgrounds (e.g downtown with rain falling), foregrounds (e.g. people walking with umbrellas) and message are managed by BWTC site admins and automatically change as the weather changes. This allows the site to have pertinent messaging year-round, without having to place an additional burden on the people managing the site.
